Amara is a West African-focused gold explorer, developer and mining company with assets in Côte d’Ivoire and Sierra Leone.
Having successfully created a new corporate identity for Amara Mining (previously Cluff Gold), effektiv was retained to help redevelop the corporate website.
The rebranding process had helped Amara to recognise they needed to increase their digital presence online and raise awareness, communicating better with it’s stakeholders and attracting new investors, in turn to help deliver it’s business strategy.
We developed a concept that utilised a “masonry” system that could be tailored to suit Amara’s key messages at any given time, giving them the capability of editing the content delivered through the website as when they needed to respond to changing market conditions.