Curzon Resources are a Natural Resources downstream commodity trading house with global operations and assets.
When Inter Alloys changed their name to Curzon Resources they briefed us to develop an identity that would reflect their UK heritage, but at the same time stand up to a global indsutrial use, whilst helping them to communicate clearly, strengthening their marketing materials and communications.
It was clear from the start that there was a strong sense of pride in the heritage of the companies founder. Avoiding what might be considered obvious routes, we developed a bespoke version of the Lancashire Rose – reflecting the organisations heritage.
The finished result is an authoritative marque capable of dealing with the industries market place.