Empire Metals aims to become a leading producer of high value titanium dioxide products from its flagship project in Western Australia.
As part of the overall rebranding project, we redesigned and built Empire’s website completely from scratch – we don’t use templates.
We began by determining the site’s structure and information architecture, developing clear and logical pathfinding throughout the site. We then created a clean and clear visual approach to help with content digestion – avoiding content overload.
The new website, with the new branding, delivers a clear overview of the Company, including a best practice Investors section.