Empire Metals aims to become a leading producer of high value titanium dioxide products from its flagship project in Western Australia.
Based on our work for Rainbow Rare Earths, Empire Metals invited effektiv to take part in a credentials pitch for its rebranding project.
We worked closely with the team at Empire, helping to identify their objectives and ambitions. This culminated in an overall project brief that covered an extensive competitor analysis and research phase, a new visual identity, corporate website and an overhaul of their PowerPoint templates and business stationery.
Through our exploratory phase we identified that the shape of the Titanium crystal structure was a hexagon, which amongst other concepts, went on to be the chosen route for design and development. The new marque is a modern and robust identifier, with a colour scheme that reflects the landscape in which Empire operate.
Empire now have a cohesive visual strategy to help them realise their ambition of becoming a leading producer of high value titanium dioxide products.