Photo-Me International plc is the instant service equipment group, present in 18 countries and operates 48,000 vending units focused on three principal areas of identification, laundry and kiosks.
As the leading provider of kiosk-based photo booths, one of Photo-Me’s biggest challenge was to effectively communicate how the business was diversifying into other areas and not just being seen as the “passport photo” company.
We worked with Photo-Me’s IR team to redefine their story and create an easily accessible annual report that explained the business and it’s strategy, supporting their investment proposition.