Rainbow Rare Earths is developing a responsible rare earths supply chain to help drive the green energy transition.
Having produced two annual reports for Rainbow, and whilst redsigning their corporate website – effektiv was asked to develop creative solutions for a new visual identity for the business.
We were briefed to develop concepts that would reflect Rainbow’s proposition, targets and objectives, whilst developing a transitional approach, retaining brand equity in the “triangles” – representing rare earths.
We developed a range of robust visual concepts to answer the client brief – convey a sense of transition, motion and revolution.